In 2012, the National Association of Realtors and Google combined efforts to study home shoppers’ usage of digital media:
Key Statistics & Findings
1. 90% of home buyers searched online during their home buying process
2. Real Estate-related searches on Google grew 253% over the past four years
3. Real estate brokers related searches on tablets grew 300% year-over-year
4. 52% of actions on real estate brand sites come directly from a local search on a search engine
5. 78% visit 3+ sites prior to taking action on a real estate site
6. 70% of home shoppers use video for the purpose of touring the inside of a home
7. 51% of online video home research occurs directly on YouTube
8. Open houses are rarely or not used at all by 55% of home buyers
9. Only 28% of home buyers frequently or occasionally use Print Newspaper or Advertisements
10. A mere 3% of home buyers frequently use (with 82% rarely or not at all using) homebooks and magazines
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